Data Protection

Wood for Trees is a company managed by MyLife Digital Group.

At MyLife Digital Group companies, we make the following commitments to you:

* We will only ever process or retain your data if we have a legal basis for doing so

* We will always be transparent about the data we hold on you and what we do with it

* We will only collect the minimum data we need for an agreed purpose, no more

* We will take steps where possible to make sure that data is accurate and up-to-date

* We will keep your data safe and secure

* We will respect and protect your fundamental rights to control YOUR data

* We will treat any threats to your data as a top-level priority and deal responsibly with any actual loss, compromise or corruption of your data

Please navigate the sections below to understand more about how we handle your data.

If We Hold Your Data on Behalf of Another Organisation

If you are a customer of a company that uses our services or products to process your data, that company is responsible for determining how they use your data and for what purpose(s). We would only ever process your data according to terms agreed with that company when they sign up to our services. If you would like further information on this, please contact the company that collected your data. If you have any concerns on how MyLife Digital or one of its Group companies is processing your data on another company’s behalf, please do get in touch with our Data Protection Officer at as we would be happy to hear from you and assist in any way we can.

What Personal Data Do We Collect?

When you browse our website, we collect unique identifiers such as your IP address (which is your device’s unique identification number) and track website usage (for example, which of our website pages you have visited).

If you are a user of our website forms and/or a potential client, we will collect any of the following pieces of information:

* Your Name

* Your Address (personal or corporate)

* Your Email Address (personal or corporate)

* Your Phone Number (personal or corporate)

* Job Title / Company

* Other Information Publicly Available (e.g. your profile picture on LinkedIn)

* CCTV Images (if you visit our offices)

If you have, or are in the process of, signing a contract agreement with us, we will also collect the following in addition to the data mentioned above:

* Billing Information

* Signature

For clarity, we do not collect any personal data that can be classed under the EU GDPR ‘Special Categories’ for the above purposes.

How Do We Collect Your Data?

When you browse our website, we use a third-party service called Google Analytics to automatically collect data that tells us how our website is being used. This happens when you accept the use of cookies when you use our website; for more details, our Cookies Policy can be found here.

If you submit a form on our website, we collect the data you provide on the form. If you are a potential client, we also obtain limited information from publicly available sources including LinkedIn profiles and Twitter handles; we do this to understand whether our products are likely to be of use to the business you work for and therefore whether you are likely to be interested in hearing about them.

If you sign up to one of our products or services, we will agree the information required to perform that contract at the time of you signing up.

How Will We Use Your Data?

If you are a user of our website forms and/or a potential client, we will use the data collected to market products and services to you that we think you might be interested in. For example, if you have a public LinkedIn profile showing your email address and that you are a Marketing Manager of a company that we believe one of our products would be useful to, we may market that product to you. If you receive any such communications, we would always make it clear from the outset how you can easily opt out of such marketing.

The data we collect when you browse our website is used to manage our website usage.

When you sign up to a service or product with us, the information collected as part of contractual arrangements is used to deliver our products and services to you, plus provide Customer Support, and the notification of any changes to MyLife Digital Group’s products or services, solving issues via support portal, phone or email including any bug fixing.

Why Do We Collect This data?

Where we have collected data for marketing purposes, we believe that we have a legitimate interest to share information on products and services with you that we think will be relevant to your business. This is a recognised marketing approach that conforms to standards set by the UK’s Direct Marketing Association guidance along with new EU rules that come into force from 25th May 2018.

We have also assessed that we have a legitimate interest in collecting information on website use information. For example, this helps us to learn about what people most like on our website and use this information to improve user experience. It also allows us to keep our website secure and prevent fraudulent activity.

Where we have assessed that we have a legitimate interest to use your data (as above), we have documented our rationale within a Legitimate Interest Assessment that is freely available Here

If we collect data as part of a contractual agreement, we require this for us to be effective in performing the contract terms we have agreed with you. For example, we would need to know who we should contact in your business to tell them about any service updates.

Who Do We Share Your Data With?

We will share your data within MyLife Digital’s group of businesses (under the brands ConsentricWood for Trees and Insight) for the purpose of determining whether we have any other products or services that may be useful to you and your business.

We also share your data with a select number of third party suppliers that we utilise to meet our obligations to you. For example, we use a company called UK Cloud who provide a government standard highly secure place to hold your data and we use Microsoft to support our internal infrastructure activities. Where we share your data with third parties, we will always ensure that they are subject to the same data protection standards that we offer to you and that they are only allowed to use your data for the specific purposes we agree with them (in order to support the fulfilment of your contract with us).

We are also in certain circumstances legally required to share your data. For example, if we receive a summons for its use in a court of law.

We will never sell your data.

How Long Will We Keep Your Data?

We will only keep your data for as long as we need it for the purposes outlined in section “How Will We Use Your Data?” above.

In addition to this, in certain circumstances you have the right to request that your data is deleted (see section ‘How Can You Control How Your Data Is Processed?’). In these cases, we will immediately delete the data we hold on you.

How Can You Control How Your Data Is Processed?

Your data is just that; yours.

At MyLife Digital we have built our business on trust as a principle and aim to empower you in controlling your data and what is done with that. For example, you can request that we restrict how we use your data or request that we share with you details on the information we hold on you.

Depending on the reason for processing your data, you can request the following:

* Access to your data

* Amendments to your data

* Restrictions on how we use your data

* Deletion of your data

* Transfer of your data

* Raise an objection to how we process your data

To raise a request, please contact the Data Protection Officer whose contact details can be found in section ‘How Can You Find Out More?’.

How Can You Find Out More?

If you would like to discuss how we handle your data or raise one of the requests outlined in section ‘How Can You Control How Your Data Is Processed?’ you can contact MyLife Digital’s Data Protection Officer, Holly Walker, by email at or at the following address:

The Data Protection Officer,

MyLife Digital Ltd,

Citizen House,

Crescent Office Park,

Clarks Way,

Rush Hill,



Any concerns relating to how we handle your data can also be raised with the Data Protection Officer (contact details above). If you are not happy with our response, you also have the right to raise a complaint with the UK Information Commissioners’ Office.

MyLife Digital has been built on the fundamental premise that individuals should be at the heart of how organisations collect, connect, analyse and share their data.

Thank you for taking the time to read about how we handle your data. Our full Privacy Policy can be found here