Supporter Journey (JMAP)

Download the JMAP datasheet.

Wood for Trees’ supporter journey visualisation is a unique way of measuring and picturing the path taken by each of a charity’s supporters, over periods ranging from five to 25 years (depending on the data available). The tool provides strategic insights into planning ‘next best action’ and cross-selling opportunities.

 

 

  • Categories
    Kitbag, Strategic reporting

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