Sam Stafford
Consultant Analyst

SamStafford_RGBgrey_300I came to the charity sector fairly recently in my career, having previously spent 15 years developing data driven solutions for a range of household names such as EE, Lloyds and Capital One. I specialise in the application of predictive analytics to a wide variety of business problems – originally developing tactical modelling solutions, but in recent years my focus has been on advising senior management on how to best utilise their available data.

Aside from advanced statistical modelling I’ve developed cold acquisition platforms, real time analytics, value modelling, retention and interaction design and planning. At Wood For Trees I’m accountable for the analysis across several of our major clients.

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