The proliferation of diverse and technically sophisticated means of communication presents new challenges for fundraising…
About Loyalty has provided the charity sector with its first benchmarking tool for loyalty – underpinned by the establishment of three driving metrics of Satisfaction, Trust and Commitment.
Each charity is now able to not only benchmark themselves across these loyalty metrics but also compare against other charities. Equally, these metrics are reviewed against a range of donor dynamics such as product, payment type and recruitment source.
With the current perfect storm around fundraising – adverse publicity, potential for FPS and new GDPR guidelines – now more than ever fundraisers need a way to understand the impact of donor loyalty in relation to its impact on income.