Lesley Duncan
Senior Analyst

I joined Wood for Trees at the beginning of 2011 and work with a number of our major clients, responsible for ensuring that all client analytical needs are met, scheduling current projects and scoping future work. I’m involved in building models to identify best prospects for future campaigns, develop supporter segmentations and work with clients to produce the best possible campaign selections. I also work on data audits for various charities, understanding and drawing insights from various databases.

I’m based in Edinburgh, and if you ever have any questions about Scotch whisky, I can probably help – but only because in a previous life I worked as a tour guide at the Glenmorangie distillery and at the Scotch Whisky Experience in Edinburgh…

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