Jon Kelly speaks at the
IoF National Convention
on Next Best Action

Suits you Sir or Madam: How a data-driven culture led to a closer fit between fundraising and supporter

Concern has responded to the current restrictive climate for fundraising income by working with Wood for Trees to develop a dynamic campaign selection framework that connects the supporter to the heart of the organisation’s activities. Next Best Action (NBA) optimises value through a donor-centric programme that enables Concern to ensure that they are eliciting support for the specific things that interest their individual donors. The successful development of NBA is one outcome of a number of data-led initiatives. As well as looking closely at what makes NBA so powerful, we’ll walk through the various initiatives that played a part in its inception.

Jon Kelly, Mark Lovell (Wood for Trees) with Helen Dunmore (Concern)