The British Heart Foundation is one of the UK’s most active and successful charity organisations….
A Data-driven Approach to University Fundraising
We recently undertook a Foundation Audit for one of our university clients. This ‘ground-up’ appraisal of their data resources yielded a wide range of insights and recommendations, and highlighted the many similarities between university and charity fundraising – as well as throwing out some differences!
The Foundation Audit process was crucial in providing a jumping-off point for a new programme of strategic developments aimed at improving donor income. It has enabled the fundraising team to make informed decisions with confidence that the data they are using is accurate and reliable. For the client, this was a powerful process and has liberated new ideas and approaches as a result.