Lifetime Value (LTV) is a term often encountered in business, but it can be misunderstood….
At a time when the methods by which organisations acquire, hold and use personal data are the subject of intense scrutiny and upcoming GDPR legislation, there’s more pressure than ever on fundraisers to deliver, particularly in healthcare and social welfare. Dynamic Campaign Management is an approach designed to help charities to balance the requirements of short-term revenue generation with the longer-term health of a supporter file.
Mark Lovell, Consultant Analyst with Wood for Trees, takes a closer look at how such an approach can work. Download our Overview Paper here.