News and opinion

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Wood for Trees boosts Fundraising Week

Wood for Trees is taking a leading role in the sponsorship of Fundraising Week, along…

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New data privacy laws: how to get data protection right

Understanding the ‘what’, ‘when’, ‘why,’ ‘where’ and ‘who’ of data privacy will not only help…

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How charities can learn more about supporters from social media

Fundraisers are getting more enthusiastic about social media. They are starting to invest more in…

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Dogs Trust leads the pack

Launching a new consent platform to stay ahead of changing legislation. With trust in the…

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Top of the pile – again!

We heard today that – for the third successive year – Wood for Trees has…

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You want how much? Building revenue, loyalty and tenure by getting the prompt right

Jon Kelly is concerned about the way some fundraising organisations set their prompt strategies. Hear…

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WHO is your audience? Releasing untapped fundraising potential

Jon Kelly, Wood for Trees’ Director of Analysis, has some views on standard audience profiling…

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Ready to go

Wood for Trees hits Brands Hatch to revolve for Dorothy House!

The weekend of September 10/11th saw eight intrepid individuals and their indispensible support team take…

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£2m investment secured by Wood for Trees’ parent company

In a move which has exciting implications for Wood for Trees’ charity clients as they…

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How universities and charities should be changing – 3/3

So far in this series we’ve considered what charities and universities can learn from each…

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What can universities learn from charities? – 2/3

In a previous post we considered how charities could learn a lesson in engagement from…

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What can charities learn from universities? – 1/3

Fundraising for universities in the UK can be a tough business – we don’t have…

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Understanding a complex multi-channel fundraising world

It used to be so simple. You sent out a mail pack, the supporter read…

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About Loyalty: breakthrough benchmarking metrics for charities

About Loyalty is more than just a one-off research project. It’s a first for the…

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GDPR: Getting Data Protection Right

‘The guardianship of a citizen’s data, information and the permissions attached to it is a…

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Wood for Trees and MyLife Digital announce free ‘Building Supporter Trust & Commitment’ seminar

[UPDATED] Wood for Trees, together with sister company MyLife Digital, offered a free breakfast seminar…