Wood for Trees delivers a highly collaborative approach to data understanding. Our way of working resonates particularly well in the charity/not-for-profit/fundraising sector, but is easily adapted to any type of business. It can be summarised thus:

• Review current systems and structures

• Improve existing systems and structures

• Introduce new analytical capabilities

• …And ensure that the resulting insights equate to positive action!

This is a massive over-simplification of the work we do but it describes our thinking well.

Foundation Audit

– What you have, what shape it's in, and how you could enhance its value.

Data Mechanics

– Clean, precise data is the seed corn of all good analysis.