Cookie Policy

What is a cookie?

A cookie is a small piece of data that is sent between a website and your web browser, enabling the website to function properly and the website owner to collect helpful information about your visit.

A cookie cannot read data from your hard disk or read cookie files created by other websites.

If a cookie is a “session” cookie, it will expire at the end of your browsing session.

“Persistent” cookies remain on your device even after you close your browser; this helps to remember your preferences ready for the next time you visit.

Why do websites use cookies?

Most websites use cookies, as they help organisations achieve a number of common business objectives.

Cookies play an important part in delivering the intended functionality and security of a website. For example, they help a website remember your log-in details and can provide helpful information during a cyber security attack.

Another objective might be to learn about and improve the user experience of visitors to the website. Information collected by cookies can also be used to show you content that you are likely to be most interested in when you visit the website or within marketing material.

What cookies does this website use?

In this section you can find details on the cookies we use for our website.

It is important to be aware that our cookies will never analyse visits to other websites or track any internet searches being undertaken whilst you still have a window open on our website.

  • Statistics/Performance/Functionality Cookies

These cookies help us and the third parties we work with to understand how effective our website is by collecting and reporting information on usage. They also provide useful functionality features across the website. Information collected by these cookies helps us to improve the functionality and user experience of our website and any associated services.



 Cookies  Provider  Purpose  Duration
 _utma  Wood for Trees Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics.  2 years
 _utmb  Wood for Trees  Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit.  1 day
 _utmt  Wood for Trees Used to throttle the speed of requests to the server. 1 day
 _utmc  Wood for Trees  Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit.  Session
 _utmz  Wood for Trees  Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics.  6 months
 Pardot  Pardot by Salesforce  This is set if you’re logged into the Pardot app as a user, to maintain the session and remember previously set filters. This cookie isn’t set on a visitor’s browser.  Session


  • Marketing Cookies

These cookies track your activity across the website in order to predict the kinds of products and services you are likely to be interested in, so that we can make you aware of them in personalised marketing material.


 Cookies provider  purpose  duration
 ads/ga-audiences  Google  Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites  Session


Pardot by Salesforce  Identifies and tracks you as a unique visitor in order to tailor marketing. 10 years
 lpv601271  Pardot by Salesforce Identifies and tracks you as a unique visitor in order to tailor marketing.  1 day


How can you control the cookies being applied?

To manage the use of cookies, you can set your browser to block or delete cookies. You can find out more about how to do this by clicking one of the following links: Windows Internet Explorer: Click here

Firefox: Click here

Google Chrome: Click here

Safari: Click here

Please note that blocking or deleting cookies is likely to have a negative impact upon your user experience and the functionality of the website during your visit.

How do we protect information that is collected?

We hold any information collected by cookies securely in line with recognised industry standards and never sell it on to third parties.

Further information on how we hold your data securely and your rights in relation to your data can be found in the Data Protection section of our website.

Where can you find out more?

For more information on cookies in general, please visit All About Cookies.

If you would like to know more about how MyLife Digital manages cookies, please email us on