Posts In: Opinion

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Report: the IoF Insight in Fundraising Conference, November 2018

Wood for Trees was once again delighted to attend the Annual Conference of the IOF…

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Customers who bought this also bought… (or, Why can’t we all be Amazon?)

Jon Kelly, Wood for Trees Deputy MD, shares his thoughts on Next Best Action (NBA),…

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Power to the People! Giving Citizens their Personal Data Rights Back

Giving Citizens their Personal Data Rights Back – A ‘Together We’re Better’ blog from J Cromack

On the 19th October, I presented “Not enough Love and Digital Understanding” at the Together…

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UK Government announces Data Protection Bill

The new legislation will ensure that after Brexit, the UK’s laws on data protection stay…

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Single Supporter View: the marketer’s holy grail just got holier

The Holy Grail: drinking vessel of legend, giver of miraculous powers (eternal youth, infinite sustenance,…

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Fewer alumni are giving to their universities

Why wasn’t that the opening line from the recent Ross-CASE Study? Last year 3% fewer…

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GDPR: Getting Data Protection Right

‘The guardianship of a citizen’s data, information and the permissions attached to it is a…

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MIND THE GAP – how might opt-in affect charity income?

2015 was a testing year for the fundraising sector, particularly in view of the media…

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Careers as an analyst – what makes a good one?

At the November IOF Insight Conference I spoke on a panel about careers within the…

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Giving Tuesday… don’t forget Data Wednesday

A learning opportunity that must not be missed! Black Friday may be looking like a…