Posts In: Opinion

Read More
IoF-conf-600

Report: the IoF Insight in Fundraising Conference, November 2018

Wood for Trees was once again delighted to attend the Annual Conference of the IOF…

Read More
Large furniture warehouse

Customers who bought this also bought… (or, Why can’t we all be Amazon?)

Jon Kelly, Wood for Trees Deputy MD, shares his thoughts on Next Best Action (NBA),…

Read More
Power to the People! Giving Citizens their Personal Data Rights Back

Giving Citizens their Personal Data Rights Back – A ‘Together We’re Better’ blog from J Cromack

On the 19th October, I presented “Not enough Love and Digital Understanding” at the Together…

Read More
personaldata2

UK Government announces Data Protection Bill

The new legislation will ensure that after Brexit, the UK’s laws on data protection stay…

Read More
grial en una caverna

Single Supporter View: the marketer’s holy grail just got holier

The Holy Grail: drinking vessel of legend, giver of miraculous powers (eternal youth, infinite sustenance,…

Read More
group of multiracial graduates holding diploma

Fewer alumni are giving to their universities

Why wasn’t that the opening line from the recent Ross-CASE Study? Last year 3% fewer…

Read More
trust-textimage

GDPR: Getting Data Protection Right

‘The guardianship of a citizen’s data, information and the permissions attached to it is a…

Read More
Cute Orange Kitten Playing with a Christmas Ornament on White

MIND THE GAP – how might opt-in affect charity income?

2015 was a testing year for the fundraising sector, particularly in view of the media…

Read More
Analytical brainwave inspiration lightbulb insight

Careers as an analyst – what makes a good one?

At the November IOF Insight Conference I spoke on a panel about careers within the…

Read More
Cute Orange Kitten Playing with a Christmas Ornament on White

Giving Tuesday… don’t forget Data Wednesday

A learning opportunity that must not be missed! Black Friday may be looking like a…