Happy Birthday, Wood for Trees!

September 18, 2017 News, News & Opinion, Uncategorized

Today, September 18th, we turn ten years old. We’ve never really celebrated our birthday before, but this year is a big one.

Over ten years a lot of data has come through Wood for Trees. It’s come from charities of all sizes – each of them with a passion to use data. Data to understand their supporters better. Data to improve how they fundraise and deliver their services. It’s a passion that we champion, and we’ll always do so.

Many fundraisers have seen the work they do threatened over the last few years. First through attacks from the media, and then with increased scrutiny from regulators. It’s been an honour to stand side by side with our clients as they’ve confronted these challenges, helping them to develop focused approaches that increase both effectiveness and compliance. Knowing that we are all working in the correct way. And most important of all, always doing what feels right by supporters.

So we’d like to say a huge thank you to every charity we’ve worked with over the last ten years. Thank you for trusting us with one of your most valuable assets – your supporters’ data – and for enabling us to help you to make the world a better place.

Andrew Sargent, Consultant Analyst with Wood for Trees, has been moved to add these thoughts:

From a team of two people working from a café ten years ago, we now have an air-conditioned office full of amazing people. I don’t think you’ll find a room of people as well versed in the not-for-profit sector and data anywhere else in the world.

Inevitably, some great colleagues have moved on as time has passed, but when they go, new people come in and bring fresh enthusiasm to the work that we do.

Wood for Trees will always be staffed by a team of people who want to use data for good. Individuals who will be curious, honest and innovative in the work we do. And we will always put our clients first.

I’m honoured to have worked with some wonderful people at some amazing charities for seven of the 10 years. I’m just a little bit jealous of Alex, Andy, Matt, Jon and Lotte who have been here longer than me.

I’ve heard rumours J is planning a party, so until then, thanks again everyone.