Catch up with our Machine Learning webinar here!
On June 5th we ran a special one-off webinar entitled ‘How Machines Can Help You Learn About Your Supporters’.
If you missed the live broadcast, click here to view a recording.
It showed you how you can use the power of machine learning and artificial intelligence, within the rules and regulations that govern the use of data, to:
• recruit the right supporters in the right way
• prioritise and retain your most important supporters
• gather insights to inform strategy and increase your fundraising performance.
We also demonstrated – for the first time – Donor Index, an exciting new development for charities that employs machine learning to help you to understand your donors and supporters even better.
The webinar was run by James Londal, Director of Data Science at MyLife Digital, together with Keith Dewar, Group Product Director for MyLife Digital and Jon Kelly, Strategic Analysis Director at Wood for Trees.