Wood for Trees and MyLife Digital announce free ‘Building Supporter Trust & Commitment’ seminar

March 30, 2016 News, News & Opinion

[UPDATED] Wood for Trees, together with sister company MyLife Digital, offered a free breakfast seminar to organisations with an interest in supporter relationships, digital engagement and fundraising.

The seminar was be held on Tuesday 12th April 2016, at private members club One Alfred Place in London.


UPDATE: Attendees were treated to (and engaged in) a full morning’s thought-provoking discussion of a range of issues affecting the charity sector. Here are just some of the topics covered:

  • The importance of transparency and digital engagement for charities in light of the changes to EU regulations.
  • The user perception of the value exchange is critical; personal data control, who sees it, uses it and shares it.
  • It’s not just a question of Growth or Trust, it’s more productive to have Growth through Trust.
  • What can charities do to improve loyalty? Investment in growing loyalty is an essential strategy and About Loyalty’s research can contribute to this.
  • Charities should consider running some impact analysis to establish which donors are truly still marketable when applying consent rules and what impact will this have on income. We believe it is important to identify and prioritise the existing donor segments to begin this conversion process.
  • The need for digital pathfinder projects in the sector to generate learnings.

This successful session underlined the need for thought leadership within the sector. There will be more from Wood for Trees and MyLife Digital in the near future so watch this space – or contact us direct through the website.


The full agenda of the morning was as follows:

09.30 – 10.00   Registration and refreshments

10.00 – 10.15   Introduction and overview [J Cromack, Wood for Trees]

10.15 – 10.35   Building supporter trust [Roger Lawson, About Loyalty]

10.35 – 10.55   What’s hot in data permissioning [Jamie Smith, Ctrl-Shift]

10.55 – 11.15   Trust and consents platform examples [Keith Dewar, MyLife Digital]

11.15 – 11.45   Discussion and Q&A [J Cromack]

11.45 – 12.00   Call to Action [John Hall, MyLife Digital]

J Cromack of Wood for Trees said: “We would be delighted if you could join us for this informal breakfast seminar, at which we’ll discuss new initiatives in the world of supporter data and how they could positively affect some of the pressing issues that are currently affecting charities’ engagement with supporters and donors.”

Keith Dewar of MyLife Digital adds: “There will be an opportunity to learn more about MyLife Digital, the company behind the recent investment in data insight business, Wood for Trees. MyLife Digital provides organisations with a trust platform that empowers their members and supporters to manage their data privacy: who can see it, who can share it and who can generate insights from it. We look forward to sharing our exciting innovations with as many as possible.”

Attendees also heard from independent research consultants Ctrl-Shift about the new personal information economy landscape and the movement towards growth through trust. The impending European legislation changes, which will require charities to adopt a new approach to handling supporter data, was also be discussed.

To find out more about MyLife Digital visit – www.mylifedigital.co.uk