New appointment for Jon Kelly
Wood for Trees is delighted to announce that Jon Kelly has been appointed Deputy Managing…
Collaborative approach
Everything we do, we do it with you... because it's better that way.
Wood for Trees makes things happen through data analytics and insight. We collaborate with some of the world's best-known charities and not-for-profit organisations to improve fundraising efficiency and performance.
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Insight & Consultancy
Better data promotes clearer strategic thinking. Big decisions are easier to make…
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Consent and GDPR
Personal data is a critical issue for charities. With legislation imminent, there’s much to do…
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Data
Wood for Trees delivers a highly collaborative approach to data understanding.
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Database
Our goal is to mine a client’s database, revealing previously hidden insights. To do this…
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SSV – Single Supporter View
We build integrated SSV systems that deliver huge benefits in data consistency, accuracy and value…
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Software
Wood for Trees produces and licences a range of software products and tools that give…
Specialists in advanced analytics for the not-for-profit sector
Wood for Trees has built a reputation (and won awards) for providing valuable insight, strategic recommendations and pragmatic advice.
Wood for Trees is an independent marketing services provider established in 2007, based on the southern fringes of the historic city of Bath. We provide an intelligent and proactive approach to data understanding, placing the focus firmly on insights and what can be done with them. Our project-appropriate approaches include data processing and hygiene, data analysis, strategic reporting and consulting, building marketing databases and database analysis software (both as a bureau and enterprise offering). We are a top-three parther with Apteco for the FastStats suite of analytical tools.
Wood for Trees’ reputation has been built on the provision of a truly independent service that is both highly valued and good value. We focus on data, its potential and the knowledge that can be gained from it. And as well as building on our successful track record with charities, we're now applying our expertise more widely.
Why work with Us?
We're successful: we've grown several times over in terms of turnover and staffing since launch. We build lasting and beneficial client relationships, and by far the great majority are with us still.
The recent investment by PIMS (Personal Information Management Systems) specialist MyLife Digital provides Wood for Trees with a fresh opportunity to to develop and grow the bespoke outside-the-box insights that have characterised our work to date.
Software designed to be used
Tools and dashboards made specifically to shine new light on charity fundraising and guide new strategies.
a personal trainer for your data
Health checks and comprehensive servicing to get your data working as well as it can for you.
WoodforTrees announces rocking fundraiser for Dorothy House
Wood for Trees dips a toe into the steamy waters of music promotion on January…
Season’s greetings – and twelve festive insights!
It’s amazing what you can find out about Christmas if you know where to look!…
More than 40 current clients including:
Case studies
Since Wood for Trees launched, we’ve worked with more than 50 clients including many major charities, mass passenger transit specialists, finance companies and online retailers. You can get a flavour of the work we’ve done and the results our clients have enjoyed by browsing our case studies here.
View All Case Studies
Happy customers
some nice things our clients have said about us
“This new technology gives us the transparency required by the legislators and regulators and lets us increase the trust of our supporters, strengthening our relationships.”
Marketing Director, major UK charity
“…In short, FastStats is a brilliant tool which is intuitive and has been transformative in the way we work. Wood for Trees are an excellent supplier who were incredibly supportive during the implementation and user acceptance testing phases and continue to be so as we get more confident with the tool.”
“Wood for Trees integrated themselves [with this charity] to the extent that they feel part of the wider fundraising team. We use a number of different agencies… but none of them are as valuable to us as Wood for Trees.”
“Wood for Trees’ approach to analysis is methodical but never routine – they think differently, which improves the outcomes for us and refreshes our strategic planning. From FastStats to bespoke data modelling, I don’t think we’d be where we are now without their input.”
2014
Institute of Fundraising Insight Awards: winner, Supplier of the Year
2015
Institute of Fundraising Insight Awards: Winner, Best Use Of Insight
2016
Institute of Fundraising Insight Awards: Winner, Insight by a Small Charity; Winner, Traditional Methods of Analysis
2017
Institute of Fundraising Insight Awards: Winner, supplier of the year; winner, Most Powerful Insight from Traditional Methods of Data Analysis
You won’t see round corners unless you stand in unexpected places
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