Wood for Trees makes things happen through data analytics and insight. We collaborate with some of the world's best-known charities and not-for-profit organisations to improve fundraising efficiency and performance.

Specialists in advanced analytics for the not-for-profit sector

Wood for Trees has built a reputation (and won awards) for providing valuable insight, strategic recommendations and pragmatic advice.

Wood for Trees is an independent marketing services provider established in 2007, based on the southern fringes of the historic city of Bath. We provide an intelligent and proactive approach to data understanding, placing the focus firmly on insights and what can be done with them. Our project-appropriate approaches include data processing and hygiene, data analysis, strategic reporting and consulting, building marketing databases and database analysis software (both as a bureau and enterprise offering). We are a top-three parther with Apteco for the FastStats suite of analytical tools.

Wood for Trees’ reputation has been built on the provision of a truly independent service that is both highly valued and good value. We focus on data, its potential and the knowledge that can be gained from it. And as well as building on our successful track record with charities, we're now applying our expertise more widely.

Why work with Us?

We're successful: we've grown several times over in terms of turnover and staffing since launch. We build lasting and beneficial client relationships, and by far the great majority are with us still.

The recent investment by PIMS (Personal Information Management Systems) specialist MyLife Digital provides Wood for Trees with a fresh opportunity to to develop and grow the bespoke outside-the-box insights that have characterised our work to date.

Collaborative approach
Collaborative approach

Everything we do, we do it with you... because it's better that way.

Software designed to be used
Software designed to be used

Tools and dashboards made specifically to shine new light on charity fundraising and guide new strategies.

a personal trainer for your data
a personal trainer for your data

Health checks and comprehensive servicing to get your data working as well as it can for you.

More than 40 current clients including:

Happy customers

some nice things our clients have said about us
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“This new technology gives us the transparency required by the legislators and regulators and lets us increase the trust of our supporters, strengthening our relationships.”

Marketing Director, major UK charity
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“…In short, FastStats is a brilliant tool which is intuitive and has been transformative in the way we work. Wood for Trees are an excellent supplier who were incredibly supportive during the implementation and user acceptance testing phases and continue to be so as we get more confident with the tool.”

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“Wood for Trees integrated themselves [with this charity] to the extent that they feel part of the wider fundraising team. We use a number of different agencies… but none of them are as valuable to us as Wood for Trees.”

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“Wood for Trees’ approach to analysis is methodical but never routine – they think differently, which improves the outcomes for us and refreshes our strategic planning. From FastStats to bespoke data modelling, I don’t think we’d be where we are now without their input.”

Institute of Fundraising Insight Awards: winner, Supplier of the Year

2014

Institute of Fundraising Insight Awards: winner, Supplier of the Year

Institute of Fundraising Insight Awards: Winner, Best Use Of Insight

2015

Institute of Fundraising Insight Awards: Winner, Best Use Of Insight

Institute of Fundraising Insight Awards: Winner, Insight by a Small Charity; Winner, Traditional Methods of Analysis

2016

Institute of Fundraising Insight Awards: Winner, Insight by a Small Charity; Winner, Traditional Methods of Analysis

Institute of Fundraising Insight Awards: Winner, supplier of the year; winner, Most Powerful Insight from Traditional Methods of Data Analysis

2017

Institute of Fundraising Insight Awards: Winner, supplier of the year; winner, Most Powerful Insight from Traditional Methods of Data Analysis

You won’t see round corners unless you stand in unexpected places

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